Growing Medium Forecast Report 2025 – Designed for Product & Growth Teams

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What is the current market size of the growing medium industry, and what growth rate is it expected to achieve?
The growing medium market size has grown steadily in recent years. It will grow from $4.28 billion in 2024 to $4.43 billion in 2025 at a compound annual growth rate (CAGR) of 3.4%. The growth in the historic period can be attributed to increasing food safety and health concerns, rising population, rising awareness among buyers, increasing demand for vegetables, and increasing need for cannabis.

The growing medium market size is expected to see steady growth in the next few years. It will grow to $4.99 billion in 2029 at a compound annual growth rate (CAGR) of 3.0%. The growth in the forecast period can be attributed to an increase in demand for horticulture, growing plants in the home, increasing spending capacity on agriculture, increasing disposable income, and rising adoption of precision farming practices. Major trends in the forecast period include the integration of Internet of Things (IoT) sensors, innovations in aeroponic systems, innovation of microbial-enhanced growing mediums, smart growing mediums with controlled release fertilizers, and innovation of eco-friendly organic growing mediums.

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What are the major drivers contributing to the growth of the growing medium market?
The increase in demand for horticulture is expected to propel the growth of the growing medium market going forward. Horticulture is the branch of agriculture that focuses on the cultivation and management of garden crops, including fruits, vegetables, nuts, seeds, herbs, sprouts, mushrooms, algae, and non-food crops such as flowers, seaweeds, and non-food plants. The increase in demand for horticulture is due to growing consumer preferences for fresh, locally sourced produce, the shift towards sustainable lifestyles, and heightened awareness of health and wellness. Horticulture uses the growing medium to provide a supportive environment for plant roots, ensuring optimal growth and development to supply essential nutrients, maintain moisture, and offer physical support for plants. For instance, in 2023, according to the New South Wales (NSW) Department of Primary Industries and Regional Development, an Australia-based government department, the horticultural gross value of production for 2022–2023 is projected to be $2,989 million, representing a 2% increase compared to 2021–2022. Therefore, the increase in demand for horticulture drives the growing medium market.

What are the major market segments driving the growth of the growing medium industry?
The growing mediummarket covered in this report is segmented –

1) By Type: Soilless Mixes, Composts, Gravel, Inert Mediums, Other Types
2) By Distribution Channel: Online, Offline
3) By Application: Agriculture, Horticulture, Home Gardening, Greenhouses, Landscape

Subsegments:
1) By Soilless Mixes: Peat-Based Mixes, Coconut Coir Mixes, Vermiculite And Perlite Mixes, Composted Bark Mixes
2) By Composts: Organic Composts, Vermicompost, Green Composts, Manure-Based Composts
3) By Gravel: Expanded Clay Gravel, Crushed Stone Gravel, Pea Gravel
4) By Inert Mediums: Perlite, Vermiculite, Rockwool, Expanded Polystyrene (EPS)
5) By Other Types: Hydroponic Mediums, Biodegradable Grow Bags, Rice Hulls And Other Agricultural Residues

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What are the top market trends driving innovation in the growing medium industry?
Major companies operating in the growing medium market are developing innovative products such as soil-less growing media to improve plant growth efficiency and enhance sustainability in cultivation practices. Soil-less growing media refers to materials used to grow plants without the use of natural soil. These media provide support, retain moisture, and supply nutrients to the plants. For instance, in July 2024, FARMAI India Private Limited, an India-based agricultural service company that provides growing mediums, launched soilless media. The soil-less media is designed for growing seedlings, which aims to enhance agricultural yields. This innovative product is part of a broader movement towards sustainable agriculture, particularly in response to challenges such as soil degradation and water scarcity. The soil-less media consists of a mix of organic and inorganic materials that provide high porosity, excellent aeration, and significant water retention capabilities.

Who are the key market players contributing to the growth of the growing medium industry?
Major companies operating in the growing medium market are Israel Corporation Ltd., The Scotts Miracle-Gro Company, Neova Group, Premier Tech Ltd., Profile Products LLC, Jiffy International AS, Hydrofarm Holdings Group, Greenhouse Grower , CANNA B.V., BERA B.V, Grodan B.V., FoxFarm Soil & Fertilizer Company, Floragard Vertriebs GmbH, PittMoss LLC, Cropaia, HydraFiber, Horticultural Coir Inc., Berger, Trellis Bliss, Areapeat

Which regions are leading the growth of the growing medium market globally?
North America was the largest region in the growing medium market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the growing medium market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

How Can Companies Use The Growing Medium Market Report to Drive Business Results?
This report provides actionable insights tailored for business use—not academic analysis. Companies can leverage the data to:
• Time market entry or expansion using growth forecasts and CAGR trends.
• Develop competitive products by tracking key technology shifts and user preferences.
• Tailor regional strategies with in-depth geographic data and local market dynamics.
• Benchmark and plan partnerships using competitive landscape insights.

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