Multivitamin Capsules And Tablets Market Report 2025 – For Visionary Product and Strategy Executives


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What is the projected market size of the multivitamin capsules and tablets industry, and what is its expected CAGR?
The multivitamin capsules and tablets market size has grown strongly in recent years. It will grow from $28.49 billion in 2024 to $30.26 billion in 2025 at a compound annual growth rate (CAGR) of 6.2%. The growth in the historic period can be attributed to increased health consciousness, growth and expansion of the pharmaceuticals industry, growth in dietary supplements, increased healthcare expenditure, and rising health concerns associated with the COVID-19 pandemic.

The multivitamin capsules and tablets market size is expected to see strong growth in the next few years. It will grow to $39.26 billion in 2029 at a compound annual growth rate (CAGR) of 6.7%. The growth in the forecast period can be attributed to product launches, rising consumption of sports-based nutritional supplements, and increasing geriatric population. Major trends in the forecast period include product launches, rising consumption of sports-based nutritional supplements, and increasing geriatric population.

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Multivitamin Capsules Market Report 2025

What external factors are influencing the multivitamin capsules and tablets market’s growth momentum?
Increasing health consciousness among individuals is driving the market for multivitamin capsules and tablets. Multivitamins tablets or capsules are often prescribed by doctors to treat or prevent vitamin deficiency due to poor diet, certain illnesses, or during pregnancy as they contain different vitamins that are normally found in foods and other natural sources. The demand for multivitamins also increased attributing to rising health concerns associated with the COVID-19 pandemic. For instance, in May 2022, according to the report International Food Information Council a US-based nonprofit consumer research organization, the number of Americans following diet and eating patterns has increased by 52% from 2021 to 2022. Therefore, rising health consciousness is expected to drive the multivitamin capsules and tablets market during the forecast period.

What are the major market segments driving the growth of the multivitamin capsules and tablets industry?
The multivitamin capsules and tablets market covered in this report is segmented –

1) By Type: Multivitamins Tablets, Multivitamins Capsules
2) By Distribution Channel: Store Based, Non-Store Based
3) By Application: Energy And Weight Management, General Health, Bone And Joint Health, Gastrointestinal Health, Immunity, Cardiac Health, Diabetes, Anti-Cancer, Other Applications
4) By End User: Adults, Geriatric, Pregnant Women, Children, Infants

Subsegments:
1) By Multivitamins Tablets: Chewable Tablets, Effervescent Tablets, Coated Tablets, Standard Tablets
2) By Multivitamins Capsules: Softgel Capsules, Hard Capsules, Liquid-Filled Capsules

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Multivitamin Capsules Market Report 2025

What future trends will impact the direction of the multivitamin capsules and tablets industry?
Shifting consumer focus towards flavored gummy vitamins for all ages is shaping the multivitamin capsules and tablets market. Consumers are searching for more convenient and entertaining supplement experiences, which will lead to a move toward flavored gummy vitamins. For instance, In May 2023, SmartyPants Vitamins a US-based manufacturer of gummy multivitamins, launched a new line of gelatin-free multivitamin gummies available at Walmart. The gummies are made using pectin derived from citrus fruits and apples, making them suitable for vegetarians and those avoiding gelatin for dietary or religious reasons. The Kids & Toddler gummies are designed to have less sugar than leading competitors in the market, making them a healthier option.

Who are the key market players contributing to the growth of the multivitamin capsules and tablets industry?
Major companies operating in the multivitamin capsules and tablets market include Abbott Laboratories, Otsuka Holdings Co., Glaxosmithkline Plc, Bayer, Natures Bounty Co., Glanbia Plc, Nu Skin Entreprises, Arkopharma, Nutramarks, Nestle S.A, Usana Health Sciences Inc, Cipla Ltd, Lasons India Pvt. Ltd, VOOST, Berocca, Blackmores, Swisse, Nature's Way, Centrum, Cenovis, MuscleBlaze MB-Vite, HK Vitals, Rainbow Light, One A Day Men's Multivitamin, CSPS Pharmaceutical, Zhejiang NHU, G&G, Simply Supplements, Evolution Organics, Nutri-Link, BioCare, Naturex, Microphyt, Ynsect, Olygose, VTF, Solgar, Evalar, Biovea, Mcepharma, Terezia, Archer Daniels Midland Company, Herbalife Ltd, NBTY, Inc, Forever Living, Grupo Omnilife, Shaklee Corporation, American Health Inc, Atrium Innovations, Pfizer, Inc, NOW Foods, HealthVit, Nature Made, GNC Holdings, Inc, Merck KGaA, Ascendis Health, Inova Pharmaceuticals, Vital Health Foods, Vitabiotics Ltd, Adcock Ingram, SA Natural Products, Beauty Gen, BSN, Grenade, Nature's Nutrition, NPL, PharmaFreak.

Which regions are leading the growth of the multivitamin capsules and tablets market globally?
Asia-Pacific was the largest region in the multivitamin capsules and tablets market in 2024. North America was the second-largest market in the multivitamin capsules and tablets market. The regions covered in the multivitamin capsules and tablets market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

How Can Companies Use The Multivitamin Capsules And Tablets Market Report to Drive Business Results?
This report provides actionable insights tailored for business use—not academic analysis. Companies can leverage the data to:
• Time market entry or expansion using growth forecasts and CAGR trends.
• Develop competitive products by tracking key technology shifts and user preferences.
• Tailor regional strategies with in-depth geographic data and local market dynamics.
• Benchmark and plan partnerships using competitive landscape insights.

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